For established brand designers ready to increase the value of their work, lead bigger creative projects and build a more valuable studio without arbitrarily adding extra zeros to their fees.
The £20K Brand Project:
A Free Podcast for brand DESIGNERS AND SHOPIFY DEVELOPERS
You’ve learnt how to design. But has anyone shown you how to lead a £20K project?
This is for established independent brand designers, creative directors and small studio owners who can feel that their current work no longer represents the full extent of what they’re capable of.
You’re seeing other independent designers and studios lead £10K, £15K and £20K+ projects and wondering what is it that changes?
What do they know that you don't?
And increasingly, you might not even want more clients. You want the clients you do work with to represent deeper, more interesting and more commercially valuable relationships.
You want to be trusted with more of the idea, solve a bigger problem and create work that asks more of you creatively and strategically.
You know you’re capable of more impact and revenue from the projects you’re currently being paid to do.
Recommended listening for you if...
You’re already designing beautiful brands, but you keep seeing £10K, £15K and £20K+ brand + packaging projects and wondering what those designers do differently.
You’ve built a successful creative studio, but the calibre of work isn't meeting the standards you set for yourself. You know you’re capable of bigger, deeper and more valuable projects.
You don’t want more low paying clients. You want to make more money with better quality projects — without filling every available space in your calendar just to grow your revenue.
You may have been told to grow your design business by finding more clients, raising your rates or getting better at selling.
but there’s another route: becoming capable of solving a bigger, more valuable problem.
About y0ur host:
I’m Laura Evans, founder and Creative Director of Our Kind, an independent brand and packaging studio working with ambitious founders across food, wellness and lifestyle.
Before building Our Kind, I worked inside some of the UK’s leading brand agencies, where I got to see an entirely different creative economy: large CPG projects, household-name brands and designers being trusted with problems that went far beyond making something look good.
Building my own studio meant figuring out how to translate that experience into a smaller, independent model that worked for the kind of life and creative career I actually wanted. Today, Our Kind works on a handful of significant projects each year, while I’ve also taught hundreds of designers how to expand their own expertise into brand and packaging.
The £20K Brand Project brings those two worlds together: what I learnt inside agencies, what I had to learn again as an independent designer, and what I now know about becoming capable of leading more valuable work.
my CLIENTS HAVE BEEN FEATURED IN
In 7 episodes you'll discover:
Why good brand designers hit a commercial ceiling and why the answer isn't necessarily more clients or simply raising your rates.
You’ve Outgrown the Size of the Problem You’re Solving
Ep 01
Why building a more valuable studio might mean working with fewer clients in place of constantly finding more.
What If You Don’t Need More Clients?
Ep 02
One of the ways brand designers become capable of solving a much bigger commercial problem that counts.
Why This Will Double Your Fees
Ep 03
The unlimited possibilities when you stop being hired to deliver and start becoming a trusted creative partner.
More Money More Magic More Travel?
Ep 04
The time to become capable of leading bigger brand + packaging projects is before the opportunity lands in your inbox.
The £20K Project Starts Before the Enquiry
Ep 05
How to take a CPG project from first enquiry to physical product and lead the process confidently.
The Canvas Method
Ep 06
Why the next version of your studio begins when you decide what you want to own, lead and claim.
Decisions Are Portals
Ep 07
There’s a version of growth that doesn’t require over-filling your calendar with more clients. Instead, you become capable of taking high calibre brands further.
Get free access to the 7-part private podcast for established brand designers ready to lead bigger, more valuable projects and build a more valuable studio.
