hey BRAND SPECIALIST

Do you want to create commercially minded, bold, brand experiences with the product at the centre of your projects?

pSSt: and do it WHILST STANDING OUT IN
THE SEA OF SAME?
I MADE THIS COURSE FOR YOU.

I dream to help brand designers like you, integrate packaging design into your premium brand experience, the right way.

I teach my end-to-end process whilst showing you how to think differently so that you can create product-based brands that stand out in the sea of same.

WATCH THE
WALKTHROUGH:
ABOUT YOUR MENTOR:

I have over 8 years of agency experience; having worked for boutique agencies, big brand, FMCG names and startups alike.

I’m sharing my unique blend of experience combined with my inability to do things “the way it’s done.” My dream is to encourage designers to think bolder and avoid the sea of same.

I left my final agency job in 2018. I was frustrated to see the independent designers I saw on instagram merging into one cookie cutter approach. Everything looked alike and I didn’t fit in.

I knew I had to carve my own path and do things my way; I’ve been booked out back to back with happy clients ever since.

IMAGINE IF YOU COULD

01

LEARN AGENCY PROCESS

To feel confident in packaging process at every step, start to finish.

02

START WITH MARKET STRATEGY

Integrate agency level tools to create shelf-worthy projects beyond logos-on-a-box.

03

LEARN SPECIALIST SKILLS

Whilst leveraging the cherry on top value to attract clients who need more than a quick label.

04

ARTWORK LIKE A PRO

Prepare & artwork packaging files like a packaging pro, without the fear or worry about getting it wrong.

IT’S AS SIMPLE AS:

This course is created to help brand designers like you feel confident AF when you’re both selling and working on stand-out packaging projects. I want you to attract bigger budget ecommerce clients who simply can’t live without a commercially minded product based brand experience.

DO YOU WANT BRAND AND PACKAGING PROJECTS THAT FEEL…

Easy? More Efficient? More Profitable? More Exciting? Fear-free? Shareworthy? Portfolio ready?

TESTIMONIALS from current students:
PAIV CREATIVE
MADDY

I’ve recently quoted for a few of my highest-paying projects which I think all comes from courses like yours and building confidence as an expert and recognising the value in the whole process.

MINDT DESIGN STUDIO
SARAH

I loved that you not only included all the details of the packaging part itself, but also things like client types, proposals, and project management. You gave a lot of “inside tips” and I especially liked watching the real project walk-throughs! I also really enjoyed the strategy + differentiation part.

RHEMA DESIGN CO
ANNA-KATE

I thought I would find the design aspect most helpful, but the modules on inquiry calls and onboarding provided SO much clarity! I never had any idea what questions to ask and what content to gather from the client before hand. Now I feel so much more confident and equipped.

HOW WE DO IT:
SELF PACED

7 MODULES / 71 TOPICS

71+ (and growing!) lecture style lessons with screen walk throughs, reference links and supplementary workbooks. Each slide deck is downloadable. Go at your own pace.

GROUP COACHING

MONTHLY LIVE CALLS

You’re invited to 1 year’s worth of additional, monthly live sessions including Q&A with me, workshops and guest sessions. Calendar coming soon.

COMMUNITY

PRIVATE SLACK
For community chat, kind-critique and cheerleader accountability. Ask questions and get to know your fellow students here.
PORTFOLIO

PACKAGING BRIEF

Take part in our shared design brief so you can apply your learning to a portfolio ready project and seek feedback from me. (Optional, pressure free. ) 

Module 1
Learn packaging project setup from the very beginning. Discover more about the different types of client you may encounter, and which questions to ask to make sure your projects are efficient and a good fit for you. This module includes advice on structuring proposals, timelines, contract amendments and scope too. I share my project management tools, my Asana buckets and project stages.
Module 2
Discovery is more than just an enquiry call. Here you’ll learn to ask for the project specifics and most importantly, which questions you need to ask. This module is all about finding out the right information from your client at the right time and how to store and collate it; using my Notion template. Learn why and how to build a workshop into your project process and why questionnaires aren’t really the one.
Module 3
Strategy basics goes beyond regular brand strategy. Learn agency level exercises and tools which will allow you to take your client on an anti-same-same journey to demonstrate that there's *always* another way. These tools will help you position your brand amongst the wider landscape and teach you how to tap into differentiation at the core.
Module 4
To design winning packaging, it takes way more than a cute logo. In this module, you’ll learn packaging design theory which underpins the success of any pack design. You’ll learn the principles of product families, product navigation, customer reading and how to design for store as well as online.
Module 5
Module 5 teaches design process, including my signature ‘format first’ approach. You’ll learn how to setup your design space, see my behind the scenes idea sprints and tips on presentations, mockups and prototypes. Your designs have to come from *your* genius; I show you the tools and my approach.
Module 6
Here you’ll learn the principles and regulations for back of pack; this is the stage that involves taking your concept onto cutter. Learn how how to take care of barcodes, how to setup a cutter guide and the details you need to include on pack and how they should appear. I share resources for both EU, UK and US setup.
Module 7
Gain agency level insight on file setup and artworking protocol, including how to take care of Pantones, specials and colours whilst gaining confidence on print ready files with my pre-flight checklist. I share my artworking swatch template, which you should use on all packaging artwork to streamline your communication to printers.
WITH GUEST SESSIONS FROM:
EMMY de LEÓN JONES 

Using Pinterest to find dream clients

MEGAN RAYNOR

STRATEGY BASICS FOR DESIGNERS

Morgan Rapp

Expand your value with Shopify

Abbey McGrew

Roadmap to Passive Income

MELINDA LIVSEY

Brand Strategy Roundtable
(Live: June 2nd)

MORE GUESTS

TO BE CONFIRMED

Are you ready to

LEVEL UP
YOUR BRAND AND PACKAGING PROWESS?
oNE PAYMENT
£795
  • 7 detailed modules 70++ lessons
  • UNCAPPED ACCESS
  • 12 MONTHS access to VIP LIVE SESSIONS
  • PRIVATE SLACK COMMUNITY
  • Group coaching & Q&A calls
  • Personal packaging project brief​
  • INCLUDES ALL FUTURE UPDATES!
  • SAVE £145 BY PAYING IN FULL
  • ALL PREVIOUS GUEST SESSIONS
  • MELINDA LIVSEY - BRAND STRATEGY ROUNDTABLE
  • FUTURE GUESTS TBA
4 PAYMENTs
£235
  • 7 detailed modules 70++ lessons
  • UNCAPPED ACCESS
  • 12 MONTHS access to VIP LIVE SESSIONS
  • PRIVATE SLACK COMMUNITY
  • Group coaching & Q&A calls
  • Personal packaging project brief​
  • INCLUDES ALL FUTURE UPDATES!
  • 4 AUTO DRAFT PAYMENTS
  • ALL PREVIOUS GUEST SESSIONS
  • MELINDA LIVSEY - BRAND STRATEGY ROUNDTABLE
  • FUTURE GUESTS TBA
moodboard scene
THE course also CONTAINS:

My processes and ways of thinking that you cannot find on google.


It’s unique to my agency experience and anti-same same perspective.

KEY LEARNING OUTCOMES:

PRINT DOESN’T NEED TO BE SCARY

Stop the guesswork and flip flopping when it comes to print and production.

IT’S BRAND FIRST NOT LOGO FIRST

Think brand first and position packaging as an integral piece of the puzzle.

BE ECOMMERCE & SHELF READY

Future proof, to create pack designs that that work hard on-shelf AND online.

IS THE COURSE FOR YOU?
✴︎You’re a brand designer looking to review processes and learn new skills to line your back pocket.

✴︎You’re a design student or graduate who wants to learn pro-level-packaging with me, without the packaging degree (or the fee.)

✴︎You want to know how to set up packaging projects, start to finish. Straight in, straight up.  

✴︎You prefer design that’s weird and wonderful and zigs where others zag. You want to stand out.

✴︎You’re a web designer; you want to level up or refresh your process and thinking for commerce projects.

✴︎Packaging projects feel daunting and you don’t know where to start.

✴︎You want to create work that feels new, fresh and exciting and hate the idea of designing the same-same.

 
one PAYMENT
£795
  •  
x4 payments
£235
  •  
INSIDE AGENCY TIPS ✸ PROJECT PROCESS A-Z ✸ PRINT PROCESS ✸ AND ONBOARDING ✸ SCOPE ✸ PRESENTING ✸ DESIGN ✸ PROJECT MANAGEMENT ✸ strategy ✸ theory
my dream:

To help you feel confident with your packaging projects, so that you can charge what they are truly worth.

I’M HERE TO HELP YOU:

Carve unique paths for your clients…. and your portfolio.

FAQs:

Do I need packaging experience?
Not at all! Some students have packaging experience and are here to refine their process and learn from someone else, whereas some students are starting as complete beginners. As long as you have brand and graphic design experience, that’s all you need!

Do I have to complete the course in a certain order? 
No,  you can open any module and any time and you do not have to “pass” a module to move on. 

Will there be live calls? 
Yes, once per month! These calls will be Q&A with me to review course or brief progress or we will feature additional live workshops with myself or guests. Check out the guests section above to see who we have first. Once in the course you’ll have access to our calendar of events.

Do you teach us how to create packaging cutterguides?
I don’t teach this as the course comes from a brand bias and therefore the focus is on this area. Although I am able to create cutteguides, this is not my zone of genius therefore I don’t teach it. Nor do I believe that designers need to be involved this area. Leave this to the experts!

 

How long will the course take to complete?
The content is self paced so you can go as quickly or as slowly as you want. There are 7 modules, some are more lecture based whereas others are more practical. It all depends on your learning style and other commitments. I recommend 1 module per week if your schedule permits.

For how long will I have access?
The course content is not capped so you can access the course perpetually and ongoing without limits. You’ll be invited to 12 months of live calls and sessions from the day you buy the course.

Is there a workbook?
Yes! I’m not a massive fan of courses built on workbooks alone; I personally prefer a blend of audio, visual and lecture style learning plus a practical element.. Each slide deck is also downloadable and I would always recommend writing your own notes.

Are there transcripts?
Currently no, however we’re working on updating the course to feature transcripts in the future.

 
OUR CORE BELIEF:

dull is not in your dna ☺︎

Any questions? Get in touch: laura@our-kind.studio

Packaging Project Checklist

Submit your details to get your free copy of the exact checklist that I use with my clients:

Join the waitlist!