DOORS OPEN 2021

Ready to level up your packaging prowess?

Join the wait list for first access to 2021 enrolment.

Pyne Essential oil packaging design

WHY I CREATED THIS COURSE:

I have over 8 years of agency experience; having worked for boutique agencies, big brand, FMCG names and startups alike.

I’m sharing my unique blend of experience combined with my inability to do things “the way it’s done.” My dream is to encourage designers to think bolder and avoid the sea of same.

I left my final agency job in 2018. I was frustrated to see the independent designers I saw on instagram merging into one cookie cutter approach. Everything looked alike and I didn’t fit in.

I knew I had to carve my own path and do things my way; I’ve been booked out back to back with happy clients ever since.

IMAGINE IF YOU:

Knew exactly what to present, how and when.

Had confidence in packaging process at every step.

Felt good talking about the in & outs.

Didn't need to guess because you had a playbook beside you.

Confidently used differentiation in every single project.

Would your packaging projects feel…

Easier? More Efficient? More Profitable?
More Exciting? Less Daunting? Shareworthy?

  • The Enquiry 
    Where the client is at
    Timelines and planning
    Structuring the project and stages
  • Pre-Design
    Discovery: Questionnaires and Workshops
    Visual Planning
    Key strategy topics and tools
    Client Supply
MODULES & TOPICS:
  • Concept Process
    Preparing to design
    The Format First approach
    Mockups: making your own versus buying
    Capturing ideas
    Ranges and Variants
    Semiotics
    Category cues
    Flavour profiles
    The Client Journey
    Presentations
  • Concept to Cutter
    The Anatomy of a Cutterguide
    Cutterguide setup
    Materials and Finishes
  • Back of Pack
    The content you need
    Ways to utilise your space
    Icons, Ingredients, Barcodes
    Things to be careful of
  • The Handover
    Preparing packaging files for print
    The Designers Swatch
    Pantones & Match-Tos
    Separation Preview 
    Final Print-Checklist

Sign up for first access:

moodboard scene

THIS COURSE CONTAINS:

My processes and ways of thinking that you cannot find on google.

Content unique to my experience and perspective.

ONE MORE THING

I take my clients on a journey.

with feedback like this:
SO, DO YOU RELATE?

✴︎You prefer design that’s weird and wonderful and zigs where others zag.

✴︎You’re a brand and packaging designer; you want to level up or refresh.

✴︎Packaging projects feel daunting and the moving parts give you the ick.

✴︎You want to create work that feels new, fresh and exciting but you often get caught in the trap of the same-same.

✴︎You’re a design student or graduate who wants to learn packaging with me, without a degree (or the fee.)

✴︎You’re a brand designer looking to review processes and learn skills to line your back pocket.

✴︎You want to know how to set up packaging projects, start to finish. Straight in, straight up.

 

Sign up for first access:

before you go, PLEASE REMEMBER:

dull is not in your dna ☺︎