You can feel it — you’re standing at the edge of your next evolution. You’re craving deeper projects, clearer positioning, and work that exists beyond the screen.
You’re ready to expand into packaging as a premium, strategic offer — but only if it’s done with confidence, structure, and integrity. You’re looking for a way forward that feels aligned, grounded, and worthy of the level you’re stepping into.
I know this, because I was here too.
Become the in-demand brand and packaging designer that premium cpg brands trust to turn their idea into 3D
From the outside, your design business is working and you’re incredible at what you do. and still… you know you’re capable of more impact, depth & revenue.
I’m good at what I do, but I still feel like I’m being hired as the pixel pusher rather than trusted as the expert.
You don’t want to spend your career waiting for someone else to tell you what to make. You want clients to come to you for your thinking, trust your recommendations and give you the space to shape the project — from the big idea right through to the final product.
My projects feel too tiny for my capabilities
You know you're a talented designer, but another logo-only project or small-budget brand isn't exactly lighting you up. You're craving meatier briefs, bigger creative problems and the kind of work that touches all corners of the globe.
I want bigger clients, but my portfolio keeps attracting more of the level I’m trying to leave behind.
You know you’re capable of more, but your current body of work isn’t showing the scale, depth or strategic thinking you want to be hired for.
You can raise your prices, but you don't want to put a bigger number on the same offer and hope the client says yes. You want the expertise, process and confidence behind you to comfortably lead £10k, £20k+ projects — and to have the conviction to back it.
I’m ready to charge 20k — but I don’t know what that means in practice
packaging is your portal to profit
If you’re ready to move beyond execution and start leading bigger, higher-value creative projects…
You don’t need to take on more clients just to make more money and you don’t need another year of experience before you’re “ready” to raise your prices.
You don’t need to become a huge agency, hire a team or add a tonne of complexity to your business.
And you definitely don’t need to keep saying yes to small, repetitive projects that barely scratch the surface of what you’re creatively capable of. You need to increase the value of what you can confidently offer.
To move from *designer* to strategic creative partner and to develop the knowledge, process and confidence to walk into bigger projects knowing you can lead them from idea to shelf.
Reviews from across the globe:
"I will SCREAM it from the rooftops, @lauraevans packaging design course is the GOAT!"
katie proctor
About y0ur coach and teacher:
Created by Laura Evans, founder and Creative Director of Our Kind, a CPG brand and packaging design studio, the programme draws on more than a decade of professional packaging experience across manufacturing, agency and independent studio environments.
I help multi-passionate founders and creative visionaries build businesses that feel as good as they look – businesses where branding and packaging are powerful tools for expression, impact and income.
I’ve worked across luxury packaging manufacturing, agency-side strategy, and global CPG design. I’ve built a high-profit studio serving disruptive product brands around the world – from my spare room, with a bold vision and a belief in doing business *my* way.
Now? I’m here to help you do the same.
You already know how to attract clients so the question is: how valuable is the problem you solve?
Because a client who enquires about a £2k brand identity could be the same client investing £10k, £15k or £20k+ in a much bigger brand and packaging project.
You don’t necessarily need a bigger audience, You need to become capable of solving a bigger problem for the clients you already know how to attract.
Simply put: packaging expands the scope of what you can confidently say yes to.
BECOME THE CREATIVE DIRECTOR WHO GETS PAID TO SOLVE A BIGGER PROBLEM.
LEAD THE PROJECT, NOT JUST MOVE THE MOUSE
Develop the process, language and expertise to confidently guide clients through bigger creative decisions — positioning yourself as the strategic partner they trust rather than the designer who is told what to do.
LEAD THE PROJECT, NOT JUST MOVE THE MOUSE
Develop the process, language and expertise to confidently guide clients through bigger creative decisions — positioning yourself as the strategic partner they trust rather than the designer who is told what to do.
DESIGN & DELIVER AN ROI TO YOUR CLIENT
Go beyond beautiful design and understand the strategy behind packaging that performs for your clients. From positioning, commercial strategy and concept development to packaging hierarchy, typography and creative direction, you’ll learn how to make intentional decisions — and explain the thinking behind them to your clients.
DESIGN & DELIVER AN ROI TO YOUR CLIENT
Go beyond beautiful design and understand the strategy behind packaging that performs for your clients. From positioning, commercial strategy and concept development to packaging hierarchy, typography and creative direction, you’ll learn how to make intentional decisions — and explain the thinking behind them to your clients.
TURN PACKAGING INTO A PREMIUM SERVICE
Learn how to expand the scope and value of the work you’re already doing, so you can move beyond smaller identity projects and start offering deeper brand + packaging engagements worth £5k, £10k, £20k+.
TURN PACKAGING INTO A PREMIUM SERVICE
Learn how to expand the scope and value of the work you’re already doing, so you can move beyond smaller identity projects and start offering deeper brand + packaging engagements worth £5k, £10k, £20k+.
TAKE A PACKAGING PROJECT FROM CONCEPT TO SHELF
Understand the complete packaging process — not just how to make it look good. You’ll learn how to confidently navigate the decisions, technicalities and production process that turn a creative concept into a real product people can pick up and buy.
TAKE A PACKAGING PROJECT FROM CONCEPT TO SHELF
Understand the complete packaging process — not just how to make it look good. You’ll learn how to confidently navigate the decisions, technicalities and production process that turn a creative concept into a real product people can pick up and buy.
The curriculum is built from the same strategic, creative and production principles used inside Our Kind on real CPG brand and packaging projects across food, wellness, beauty and lifestyle.
+ Pantones, match-tos, and finishes
+ File spec and setup
+ Final checks, and delivery workflows
How to prep files for professional print and hand-off like an agency.
module six:
+ Global compliance + regulations
+ Hierarchy of information
+ Legibility, barcodes, nutritionals and more
How to work with dielines and back-of-pack requirements.
module five:
+ Storytelling and narrative building
+ Prototyping and mockup creation
+ Materials, finishes, and client presentation skills
How to develop and present creative packaging concepts.
module four:
+ Category cues + competitive context
+ Visual hierarchy and variant design
+ E-comm packaging strategies
How to design packaging that performs on retail shelves and online.
module three:
+ Agency-aligned strategy tools
+ Workshop and questionnaire frameworks
+ Defining emotional positioning and creative direction
How to use brand strategy for powerful packaging design.
module two:
+ Red + green flags
+ Pricing strategies
+ Timelines and deliverables
+ Project flow and boundaries
How to confidently qualify, book, and onboard packaging clients.
module one:
Master the strategy, technical expertise and studio processes behind premium packaging projects, from concept to shelf. Built from Our Kind Studio's signature process.
The 6-module blueprint to help you confidently lead £10k–£20k+ brand and packaging projects — without needing more clients to grow.
12 MONTHS OF CURRICULUM ACCESS
You’ll have a full year to work through the programme at your own pace — and return to technical lessons, processes and guidance whenever you need them.
So that when next project lands, you don’t have to remember everything — you have an expert resource to come back; meaning you claim your ROI time after time.
Everything you need to go from learning to leading:
1:1 CALL
WITH LAURA
Get personalised eyes on your work, business, positioning or offer and use the time for whatever would create the biggest shift for you.
So that you can stop second-guessing your next move and get clear on exactly what *you* need to do to double your fees.
PROJECT
TEMPLATES
Get ready-to-use templates for the processes and documents you’ll need when running real packaging projects.
So that you don’t have to invent your process from scratch and can show up to bigger briefs looking and feeling like the expert from day one making it easier for a client to say yes.
WORKBOOKS FOR
EVERY MODULE
Practical exercises help you turn what you’re learning into decisions, ideas and action inside your own studio.
So that you’re not simply consuming more information but you’re actively building the knowledge and confidence to take on bigger projects, and pitch higher each time.
NOTION
SYSTEMS
Use ready-made systems to organise the moving parts of your projects, rather than trying to hold every deadline, decision and deliverable in your head.
So that you can take on bigger, more valuable projects without bigger projects without more overwhelm.
PODCAST-STYLE
AUDIO LESSONS
Listen to the curriculum away from your desk; while you’re walking, travelling or cleaning.
So that you can keep building your expertise in a way that fits around running a creative business and your lifestyle.
FOLLOW-ALONG
PROJECT GUIDE
Follow the complete packaging process step-by-step, seeing how everything connects from the initial brief through to the finished product.
So that you can walk into your own client projects knowing what happens next — and confidently guide your client from concept to shelf.
VALUE
£800
VALUE
priceless
VALUE
£300
VALUE
VALUE
£50
VALUE
VALUE
£200
VALUE
VALUE
priceless
VALUE
The Resources to Expand your Studio:
VALUE
£2000
priceless
VALUE
£3350+
Your Investment:
Total Value:
£333 x3
In 6 weeks you'll create designs like this:
Featured Creatives:
Essnce Haus
lydia shaw
@essncehaus
A conceptual Functional Mushroom Droplet called Seek, made for the curious kind.
The idea behind the design - what would a mushroom brand look like if it were on a fragrance shelf instead of a supplement one. Very clean and considered. A dotted logotype as a nod to the curiosity rabbit holes. And a blurred coloured gradient to represent the feeling.
Featured Creatives:
NOAD Design
noor adel
@noad.DESIGN
LIVI is a conceptual Swiss salad dressing inspired by Switzerland, where I noticed the category relied on rustic cues and ingredient photography. I wanted to bring in Swiss references while keeping the packaging modern and appetizing.
Clean yet playful typography adds energy, while the geometric logo references Swiss mountains. Colors and symbols distinguish each flavor while keeping the range cohesive.
"A quick aside. This course is so valuable and I love learning from you :)"
vina's review
"It feels like all my questions were answered. Your course has been an amazing learning experience for me."
I’m ready to become the person who leads the room.
You've spent long enough being hired to make things look good. You know there's another level where clients come to you for your thinking, trust your recommendations and see you as the creative authority, not simply the pair of hands executing their vision.
I’m ready to become the person who leads the room.
You've spent long enough being hired to make things look good. You know there's another level where clients come to you for your thinking, trust your recommendations and see you as the creative authority, not simply the pair of hands executing their vision.
I could design that… but could I actually lead it?
The creative part doesn't scare you. It's everything around it: dielines, print, finishes, regulations, suppliers, presenting concepts, getting files production-ready. You don't want to blag your way through a bigger project and discover what you don't know when a client is paying you thousands.
I could design that… but could I actually lead it?
The creative part doesn't scare you. It's everything around it: dielines, print, finishes, regulations, suppliers, presenting concepts, getting files production-ready. You don't want to blag your way through a bigger project and discover what you don't know when a client is paying you thousands.
I don’t want to be even busier: I want each client to be worth more.
You want to make more money, but “more clients, more projects, more hours” isn't the version of growth you're interested in. You want higher-value work, better-fit clients and a smarter studio model — without becoming permanently booked, busy and chained to your laptop.
I don’t want to be even busier: I want each client to be worth more.
You want to make more money, but “more clients, more projects, more hours” isn't the version of growth you're interested in. You want higher-value work, better-fit clients and a smarter studio model — without becoming permanently booked, busy and chained to your laptop.
How it feels in your design business right now:
How it feels in your design business right now:
The Brand & Packaging Design Course by Our Kind is a self-paced professional packaging design programme for graphic and brand designers. Created by packaging designer and Our Kind founder Laura Evans, it teaches the strategic, creative, technical and commercial process behind taking packaging projects from client brief through concept development, dielines, compliance, production and print.
Frequently Asked Questions:
Not at all. Studio Expansion is designed for brand and graphic designers who want to expand into packaging — you don’t need previous packaging experience.
You should already be comfortable with the fundamentals of design and working in Adobe Illustrator, but I’ll teach you the packaging-specific strategic, creative and technical knowledge you need to take a project from concept to shelf.
If you can already design brands, this is about expanding what you’re capable of offering alongside them.
If you mean a beginner to packaging — absolutely.
If you’re completely new to graphic design, this probably isn’t the right place to start.
Studio Expansion assumes you already understand the fundamentals of design and are comfortable using Illustrator. From there, I’ll teach you the packaging expertise, process and commercial thinking needed to confidently add it to your existing skillset.
You’re expanding what you already know.
Studio Expansion isn't about arbitrarily raising your rates but it is about expanding the scope, expertise and value you're capable of bringing to a client.
Instead of your involvement ending with the brand identity, you can confidently lead a much bigger piece of the journey which is highly valuable to a CPG business. That can create the opportunity for deeper, higher-value projects without needing to continually add more clients
Absolutely. Studio Expansion has supported designers around the world, including the US, UK, Australia, New Zealand, South Africa and Canada.
While some regulatory requirements naturally vary by market, those make up only a small part of the programme. The core principles of packaging strategy, design, creative direction, production and project leadership apply wherever you're based.
Where regional differences matter, I’ll help you understand what to look for and where your responsibility as the designer sits.
You don't need one.
You can learn the process, develop your packaging thinking and build work that demonstrates what you're capable of before a client asks you for it.
In fact, I'd much rather you develop the knowledge and process now so that you are ready.
The programme is designed to fit around running a creative business.
Individual lessons are typically around 7–20 minutes, with approximately 60–90 minutes of teaching per module.
You could work through one module a week and complete the core curriculum in around six weeks — or move at your own pace and return to specific lessons when a live project makes them relevant.
And because you have 12 months' access, there’s no pressure to race through it.
In fact, many designers find the programme becomes even more useful when they can return to it while actually leading a packaging project.
12 months.
That gives you plenty of time to work through the programme at your own pace, revisit lessons and return to the resources when you're working on real client projects.
The goal isn't to consume it all and remember everything.
Yes. Every enrolment includes a private 1:1 Strategy Call with me, valued at £800.
This is your opportunity to take what you're learning and apply it specifically to your work, your offer and your studio.
Depending on where you need the most support, we can use the session to look at your packaging work, positioning, pricing, offer, portfolio or the steps you need to take to confidently move into bigger brand and packaging projects.
Rather than giving you more generic information, we’ll identify what *you* need to focus on next.
No — and I deliberately don't teach you to.
Professional packaging design isn't about becoming the printer, structural engineer or manufacturer.
You'll learn how to understand and work confidently with dielines, design intelligently around them and prepare your work for production — but the appropriate dieline should generally be supplied by the packaging manufacturer or supplier responsible for producing the piece.
Part of becoming more senior isn't learning to do everybody else's job.
It's knowing enough to confidently lead your part of the process — and knowing when to bring in the right specialist.
Please make sure Studio Expansion is the right fit for you before enrolling, as purchases are subject to our Terms & Conditions of Sale and our stated cancellation/refund policy.
Please read the Terms & Conditions of Sale in full before purchasing. By enrolling, you agree to those terms.
Listen to the Free
Private Podcast
A free 7-part private podcast for established independent designers + creative directors ready to lead bigger, more valuable brand + packaging projects — without simply finding more clients or arbitrarily raising their rates.
the 20k brand project