We partner with founders who aren’t just selling supplements, teas, or skincare 〰️ you're building portals into better ways of living and redefining our world. Laura and her collaborators bring your vision to life with commercial awareness, emotional storytelling, and design that turns heads and hearts.
A BRAND REALISATION COLLECTIVE Rooted in intuition & Backed by experience.
Our Kind is A 1:1 brand and packaging consultancy designed to bring clarity, confidence, and creative direction to your next chapter. Whether you're refining, rebranding, or building from scratch 〰️ this is where vision meets grounded action.
I'm Laura, creative director, brand strategist, and packaging designer with over a decade of experience bringing beautiful, meaningful, and market-shifting ideas to life.
I built Our Kind for the bold 〰️ for the innovative founders who challenge the rules. Who care about the feeling just as much as the finish. Who are here to create products that nourish the senses; create rituals that anchor us to the present and move the way the world works.
Before Our Kind, I spent years inside the big-brand world 〰️ learning the mechanics of what makes something sell and stick. But I wanted more. More meaning, more intention, more connection. I wanted to create in a way that honoured both intuition & intelligence.
So Our Kind was born 〰️ not just as a design studio, but as a way of being. A space where vision and strategy meet storytelling. Where intuition leads the process, and products become presence.
Today, I partner 1:1 with wellness founders and product-based creatives across the world, helping them craft empires that look beautiful, feel aligned, and move people every-day.
My work consists of strategically motivated ideation; where concepts and storytelling win over logos and layouts. My Hands, Hearts and Minds method creates concept-led brands that speaks to our kind of consumer.
MY APPROACH
MOVING with meaning; crafting brands that feel as good as they function.
There’s a time and a place to lean on category cues. Whilst it’s important that our consumer understands the product with ease; does this mean everything has to look the same?
I don’t think so. It’s my belief that category cues are there to be cherry-picked at the right time, and in the right place. And it’s also my belief that brands wishing to drive change have the privilege and the responsibility to stand out, in order to sell out and reach the hands, hearts and minds of many.
The pack is the vehicle we use to tell our story; it’s the piece of brand real estate that lives-on in the minds of our consumer. It’s the image they see when they reflect on the brand as a whole, and it’s the piece they search for in store.
Through our Hands, Hearts and Minds method, we build brand systems that are equal parts:
Strategic (mind) — rooted in real insight, positioning, and commercial awareness
Emotive (heart) — led by feeling, storytelling, and soul
Consultancy
Commercial clarity for brands with depth. We unearth your conversion led gap through intuitive strategy and big-picture thinking: then help you shape what’s next with intention.
Creation
Concept-first design that speaks to the right kind of people. Using our Hands, Hearts & Minds method we build your product based brand from the inside out.
MENTORSHIP
For pre-seed, pre-production startups seeking creative guidance and support through the early stages of brand building.
MASTERMIND
A 4 month seasonal, exploratory group experience designed for creative thinkers who crave deeper connection to their instincts, courage, and originality.
$10k
$2.5k
$5k - $25k
$2.5k
